Overview:
The Community Foundation of Greater Greensboro (Foundation) is a public charity dedicated to strengthening the greater community of Greensboro, North Carolina. Under the direction of a volunteer board of community leaders, the Foundation receives charitable funds from donors, invests those funds, distributes funds to charitable causes and provides services and grants to nonprofit agencies, and the community.
The Community Foundation of Greater Greensboro is an equal opportunity employer, and proudly embraces its guiding tenets of diversity, equity and inclusion.
Position Overview
Position Summary:
The Director of Marketing and Communications is responsible for the development, integration, and implementation of a broad range of strategic branding, communication, and public events/activities to promote the Foundation’s programs, services and community impact. The goal is to advance the Foundation’s reputation, as well as drive increased awareness and donor support. The Director has direct responsibility for communications products and services, including newsletters, impact reports, web and social media channels, media and public relations, and collateral materials.
Essential Duties & Responsibilities:
A. Marketing and Communications:
* Develop and implement an integrated strategic communications plan and budget to advance the Foundation’s brand identity and community visibility
* Broaden awareness of the Foundation’s programs, services and impact by integrating key messages/foci, collaboratively developed with development and program teams
* Identify emerging issues involving the Foundation’s work and craft appropriate responses
* Identify and tell compelling donor stories, using various channels (video, social media, collateral, earned media), to propel the success of overall organizational goals.
* Establish analytics to evaluate the communication plan’s effectiveness and report results to management team
* Manage the development, distribution, maintenance, and library of all print, visual and electronic content assets
* Coordinate major events, meetings and activities to engage targeted audiences; consult and advise with other departments to ensure consistent event branding and targeted invitees
B. Provision of Leadership:
* Represent the Foundation, participate in, and make professional presentations, at various community forums, events and activities
* Develop working relationships with media outlets covering the Greensboro area, along with relevant regional and/or national outlets
* Establish and monitor staff objectives, priorities, performance, and development goals
* Serve as primary liaison to the Marketing Committee
* Maintain strong working relationships with donors, community groups, and other organizations within the field
* Serve as member of the Foundation’s Management Team and interdepartmental teams to ensure the effective and efficient operations of the Foundation
Required Capabilities
Professionalism:
* Supports the mission, vision and strategic goals of the Foundation in order to serve both internal and external customers
* Conducts self in a professional manner and maintains appropriate professional appearance
* Follows and supports Foundation policies and procedures
* Evaluates own performance and assumes responsibility for professional development
* Maintains confidentiality
* Maintains current knowledge of all changes affecting area of work
Teamwork:
* Participates as a team member utilizing a collaborative style to achieve mutual goals
* Promote a culture of high performance and continuous improvement
* Provides proactive, creative cross-functional leadership, thinking and ideas to enhance service to customers
* Demonstrates ability to work effectively with others
Communications Skills:
* Effective oral and written communications skills
* Effective presentation skills
Initiative and Ingenuity:
* Takes action without being asked or required
* Anticipates and resolves problems
* Uses creativity and imagination to develop new insights, ideas, approaches and/or solutions
Knowledge, Skills & Abilities:
Required:
* Bachelor’s degree in communications, marketing, journalism or related field
* Minimum five years’ experience in leadership role, in-house or with an agency
* Extensive writing and editing experience, externally focused and effective
* Able to operate as an effective tactical and strategic thinker
* Creative, good problem solver, and self reliant
* Effective interpersonal, organizational, leadership and persuasion skills
* Ability to lead cross functional teams
* Accuracy and excellent verbal and written communication skills; effective presenter to large groups
* Extensive computer, publishing software and social media skills
* An ongoing commitment to training in both areas of soft skills and technical skills to keep the Foundation’s communications fresh
* Ability to gain the confidence and respect of donors and professional advisors as well as Foundation colleagues
Preferred:
* Strong understanding of nonprofit operations and familiarity with community issues and volunteerism
* A broad and diverse knowledge of community issues and demographics with a strong individual network
* Working knowledge of community foundations and an understanding of charitable giving opportunities and strategies
How To Apply
Please send resume and cover letter to careers@cfgg.org