The Organization
The Crohn’s & Colitis Foundation, Inc is a private, non-profit national organization dedicated to finding the cure for Crohn’s disease and ulcerative colitis and improving the quality of life of children and adults affected by these diseases. We fund cutting-edge studies at major medical institutions, nurture investigators at the early stages of their careers, and finance underdeveloped areas of research. In addition, our educational workshops and programs, along with our scientific journal, Inflammatory Bowel Diseases, enable medical professionals to keep pace with this rapidly growing field. Crohn’s & Colitis Foundation’s core values of compassion, integrity, leadership, collaboration, and inclusion inspire and drive every member of our highly performing team.
Position Overview
The Social Media & Content Manager works to advance the Foundation’s mission as a key member of the Marketing & Communications department. This position reports to the Associate Director of Marketing & Communications and is responsible for creating platform-specific content such as posts, videos, blogs and visual assets. We are looking for a talented content creator to write and produce various projects and blogs to expand the Foundation’s digital footprint. Skills should include copywriting and design and the ability to dig into data, analyze and draw actionable insights. This role requires a high level of creativity, attention to detail, understanding of analytics and project management skills. Candidates should love writing and have experience in the healthcare/non-profit industry.
Essential Functions & Responsibilities:
- Manage the Foundation’s national social media channels’ profiles and presence (Facebook, Twitter, Instagram, LinkedIn, YouTube and potentially new channels). Collaborate with chapters, education, research and other content owners to craft stories and relevant content that meets the needs of both our target audience segments and key stakeholders. Ensure a consistent brand voice across all channels.
- Research, plan, and implement multimedia social media campaigns (organic and paid), creating content for each channel and optimizing based on analytics.
- Develop and maintain social media content calendar with the goal of building awareness and growing the Foundation’s social communities. Share with marketing team on a regular basis.
- Produce and publish daily social content that builds meaningful engagements and encourages audiences to act (volunteer, donate, advocate, etc.) Blog on an ongoing basis in support of education and research programs to attract supporters and grow our blog subscriber base. Work with design team to create templates as needed.
- Engage and respond to followers and continually test new approaches ways to encourage social conversations.
- Curate content and capitalize on news stories, trends or hashtag. Working with the PR Agency and Associate Director monitor news/ trends and identify ways to increase coverage for the Foundation. Mine story ideas– internal and external to the Foundation.
- Assist in the planning and execution of annual disease awareness campaigns – World IBD Day and Crohn’s & Colitis Awareness Week
- Track performance and results of campaigns /channels and pull strategic insights from analytics to ensure goals are being met Create monthly analytics/KPI reports for each channel, analyze results, and incorporate learnings to improve future results. Share reports with CMO and VP Marketing and other appropriate stakeholders.
- Identify key influencers and develop strategies to build these relationships and engage with them to broaden the Foundation’s reach and build followers.
- Oversee and review current process for soliciting patient stories. Recommend improvements for managing patient story bank, and ensure that all information is kept current and continually updated.
- Share best practices and train national and chapter staff in social media. Maintain social media guidelines and publish/update staff reference materials.
Position Competencies:
- Strong analytics experience
- Experience in managing social media campaigns, preferably from healthcare organization.
- Exceptional writing and editing skills, as well as the ability to translate complex research topics into “patient friendly” layman language.
- Creative storyteller—ability to translate complex narratives
- Self-starter and ability to work independently
- Ability to multi-task in a fast-paced environment
- Collaborative and team player, able to work with cross functional teams.
- Account Servicing mentality
- Ability to create marketing proposals/presentations and recommendations.
Qualifications:
- Bachelor’s degree in English, marketing, public relations, journalism, or other communication-oriented study. Minor in the sciences could prove helpful.
- 2-3 years of social and content creation experience, and building a following for an organization.
- Past experience producing content for the web as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
- Proven track record of developing successful social media strategies and campaigns.
- Video production/editing skills a plus
- Strong experience in social media analysis. Experienced with KPI’s and reporting analytics to produce reports and actionable insights/recommendations. (monthly, quarterly, annually)
- Experience with social media scheduling and technology tools such as Hubspot.
- Experienced project manager and knowledge of project management tools (Asana, Microsoft Teams, Hubspot or others).
- Previous experience with healthcare or nonprofit organizations; understanding of inflammatory bowel disease a plus
- Familiarity with graphic design tools (Adobe Photoshop, InDesign, Canva, or others) a plus
- Ability to create marketing proposals/presentations and recommendations.
How To Apply
*Please follow the link below to submit an online application via the Crohn’s & Colitis Career page.
Job Link: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=31107&clientkey=290516EC989E8E3CD8F9039C8D4973BE